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Product engineering

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Native and cross-platform apps, websites and online stores, designed and built by one team.

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Industries

Domain-aware data, AI and product engineering.

  • HealthcareClinical data, patient apps and healthcare AI.
  • FinanceRisk analytics, fintech apps and secure data.
  • EducationLearning platforms and student insights.
  • Real EstateProperty platforms and market analytics.
  • LogisticsFleet tracking, routing and supply visibility.
  • ManufacturingIoT data, forecasting and connected plants.
  • HospitalityBooking, guest experience and revenue data.
  • On-DemandMarketplaces, dispatch and real-time apps.
  • RetailUnified sales, inventory and customer data.
  • Legal TechnologyDocument and matter data for search and AI review.
  • SaaSProduct, usage and billing data for in-app analytics.
  • Enterprise AnalyticsGoverned warehouses and KPI reporting.
  • TelecomNetwork analytics and customer apps.
  • Fitness & WellnessWorkout apps, wearables and engagement.
  • Media & EntertainmentAI voice, storytelling and publishing platforms.
  • Sports AnalyticsLive scores, odds and real-time sports data.
  • Fashion & BeautyWardrobe AI, style insights and skincare chatbots.
  • Security & SurveillanceAI video analytics on existing CCTV.

Industry solutions

Data & AI for regulated industries

Governed data platforms, analytics and AI built around the compliance your sector demands.

See case studies →

Company

A senior team with 10+ years of delivery.

  • About UsWho we are and how we work.
  • CareersJoin a senior data and engineering team.
  • Client HandbookHow engagements run, kickoff to support.
  • PortfolioProducts we have designed and shipped.
  • Case StudiesOutcomes from data, AI and product work.
  • Hire Dedicated DevelopersExtend your team with vetted engineers.
  • BlogNotes on data, AI and engineering.
  • Contact UsTell us about your project.

Trusted delivery

Rated by the clients we build for

Clutch
4.8
Google
4.9
27001
ISO

Senior teams, security-certified processes and 10+ years of shipping.

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Launch MVPBook a Meeting →
  1. Home
  2. Web Development
  3. Web App Development

Web App Development Services

Custom web applications for portals, operations and customer experiences, built to scale.

Book a Meeting →See our work ↓
  • 4.9GoogleBased on 80+ reviews, rated 4.9 out of 5 (opens in a new tab)
  • 4.8ClutchTop B2B Company 2025, rated 4.8 out of 5 (opens in a new tab)
  • 4.7TrustpilotExcellent Service Rating, rated 4.7 out of 5 (opens in a new tab)

Trusted by

  • Aralia
  • Rosa Pistrina
  • Lashbo
  • Micromunchi
  • Ndessi Finance
  • Payroll Ninja
  • POD
  • Petdx
  • Yokey
  • Spin Up
  • Starwear
  • Udlins
  • Vegpal
  • Wander Wings
  • Wish It
  • Wisl

§ Who it's for

Problems a custom web app solves

We build custom web applications that make internal work faster and give customers a better experience: enterprise tools, supply chain systems, web portals, customer-facing apps and online services backed by APIs. Our team handles the full cycle, from requirements and UI/UX through development, testing, deployment and support. As an AI and data company, we design these apps so the data they collect can feed dashboards and models later.

  • Work that lives in spreadsheets and email

    When approvals, scheduling or reporting depend on copying data between files, a web app gives everyone one source of truth with permissions and an audit trail.

  • Off-the-shelf software that no longer fits

    When you pay for several SaaS tools and still work around them, a custom app can follow your exact process and connect the tools you keep.

  • A SaaS product to take to market

    Multi-tenant accounts, subscriptions, onboarding, dashboards and an admin console, built so the first customers can sign up and pay.

  • Customers and partners who need self-service

    Portals where clients check orders, download documents, book services or raise requests without calling your team.

What you get

  • Less manual work through apps built around how your teams actually operate
  • Better visibility across inventory, procurement and distribution
  • One secure place for employees, customers or partners to work with you
  • Security built in from the start, following GDPR and OWASP practices
  • Full ownership of the code, data and IP, with no lock-in

§ What we deliver

What we deliver

Choose an area to see the services in it.

Enterprise Web Applications

Tools that streamline internal processes.

  • Internal tools and workflow applications
  • Integration with existing business systems
  • Role-based access and secure authentication
  • Architecture built to scale with users and data

Supply Chain Management Apps

  • Inventory management
  • Procurement workflows
  • Distribution and logistics visibility

Web Portals

  • Employee portals
  • Customer and partner portals
  • Custom dashboards
  • Built-in content management and communication tools

Customer-Facing Applications

  • Responsive web apps for every device
  • Personalised user experiences
  • Customer-centric features tailored for engagement

Online Web Services

  • Custom API development
  • Cloud integration and hosting on AWS
  • Automation of repetitive workflows
  • Third-party service integration
  • AWS

Related services

  • Web Development
  • CMS Development
  • UI/UX Design
  • AI Development
  • Mobile App Development

§ Proof

Work that shipped

Featured case study

MeaStoria: AI-Driven Storytelling Platform

MeaStoria is an AI-powered platform that helps people, families, and communities preserve their memories beautifully.

Read the case study →
MeaStoria website home page on a laptop: A story, a life, a book forever
  • PortfolioRevolutionizing Health & Wellness with InstaTrainMe
  • PortfolioReal-Time Tracking for Transparency & Trust
  • PortfolioSeamless E-Commerce & Retail Returns

More projects

  • ProX Easy Event Hosting, Ticketing, and Networking All in One Place
  • Elevate Deal Collaboration with Spinup’s Interactive Tools
  • Caregiver Timesheet: Easy tracking, better care!

§ Approach

How we work

  1. 01

    Discovery

    Stakeholder workshops, process review and feature prioritisation to agree what the application must do first.

    You receive Prioritised requirements

  2. 02

    Planning and architecture

    We select the stack, design the data model and integrations, and set milestones and team structure.

    You receive Architecture and delivery plan

  3. 03

    Prototype and UI design

    Wireframes and an interactive prototype validate key workflows, followed by high-fidelity responsive screens.

    You receive Interactive prototype and UI designs

  4. 04

    Agile development

    Front-end, back-end and API work in short iterations with regular demos and feedback.

    You receive Working builds on staging

  5. 05

    Testing and deployment

    Functional, integration, performance, security and acceptance testing, then production setup, data migration and launch monitoring.

    You receive Live application

  6. 06

    Support and evolution

    Performance monitoring, updates, security fixes and new features as your needs grow.

    You receive Maintenance plan

§ Tech stack

Technologies we use

  • React
  • Next.js
  • Node.js
  • MongoDB
  • AWS
  • Firebase
  • TypeScript
  • Angular
  • Vue
  • Laravel
  • Django
  • Python
  • PostgreSQL
  • MySQL
  • Redis
  • Docker
  • Stripe
  • Figma

§ Engagement

Ways to work with us

Web app cost is driven by the number of user roles and workflows, integrations with existing systems, reporting needs, data migration, security and compliance requirements, and expected traffic.

  • MVP build

    A first release covering the core workflow, scoped and priced after discovery.

  • Dedicated product team

    Developers, QA, a designer and a project manager on a monthly basis for products that keep growing.

  • Modernisation

    Rebuild or refactor a legacy application in stages, moving users and data across without downtime.

§ FAQs

Questions, answered

  • Cost depends on the features, complexity, technology stack and timeline. We price each project against your actual requirements and share a clear estimate before work begins.

  • We have built software since 2018 and delivered 680+ projects for 310+ clients. Our team supports you from idea to deployment and beyond, works in agile iterations, and is ISO 27001 certified. You own the code, data and IP, with no lock-in.

  • Most web applications take between 4 and 16 weeks, depending on scope and complexity. We deliver in agile iterations and keep you informed throughout, so you see progress from the first weeks.

  • Security is part of the design, not an afterthought. We use data encryption, secure authentication, regular code reviews, and follow GDPR and OWASP practices, then run security testing before launch.

  • Yes. We build custom APIs and integrate with third-party services and cloud platforms, so the new application works alongside the tools your teams already use.

  • For most new products we use React or Next.js on the front end with Node.js and PostgreSQL or MongoDB on the back end, hosted on AWS. We use Laravel or Django when the team or existing systems favour PHP or Python. The choice depends on your team, integrations and hiring plans, not on our preference.

  • Yes. We design tenant isolation, role-based access, subscription billing with providers such as Stripe, onboarding flows and an admin console for your team, and plan the database so tenants can grow without performance issues.

  • You do. Code is kept in your repositories, infrastructure runs on your cloud accounts, and all intellectual property transfers to you.

  • Yes. We start with a code and architecture review, document what we find, fix urgent security or stability issues first, and then continue development under the same process as a new build.

  • Yes. Every web app we build is responsive, and where users need offline access or home-screen installation we can deliver it as a progressive web app or add native mobile apps on the same API.

§ In detail

More about our Web App Development

DeliverablesWhat you receive
  • Product specification

    User roles, permissions, user stories and acceptance criteria agreed before build, so estimates and testing are based on the same document.

  • Architecture and data model

    A documented architecture, database design and API contract, sized for the users and data volumes you expect.

  • Web application and admin console

    The customer- or staff-facing app plus an admin area for managing users, content and settings.

  • Integrations

    Connections to payment providers, CRMs, ERPs, identity providers and email or SMS services through their APIs.

  • Test suite and CI/CD

    Automated unit, API and end-to-end tests that run on every change, with deployment pipelines for staging and production.

  • Reporting-ready data

    Events and records structured so they can feed dashboards or machine learning later, drawing on our data engineering practice.

IndustriesWeb apps we have built
  • HR and payroll

    • PayrollNinja cloud payroll and HR for businesses in Malaysia
    • Caregiver timesheets and compliance tracking
  • Compliance and finance

    • Emissions trading compliance platform
    • Practice management for tax advisors
  • Sales and operations

    • AI outbound calling platform for sales teams
    • Deal collaboration tools with Spinups
  • Events and media

    • Event hosting, ticketing and networking with Prox
    • MeaStoria AI storytelling platform
  • Sports data

    • TipRadar sports analytics dashboards

§ Contact

Have a web app in mind?

Book a call with our team. We will review your requirements and outline the architecture, scope and next steps.

Email
business@equitysoft.in

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Data engineering, AI and product teams for companies in 25+ countries, since 2018.

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  • business@equitysoft.in
  • +91 92270 92288

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  • +91 93132 29273

Data & AI

Platforms

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Solutions

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AI development

Build

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Advise & automate

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Product engineering

Apps

  • Mobile App Development
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Design & growth

  • UI/UX Design
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  • SEO & Digital Marketing
  • On-Demand Solutions
  • Hire Dedicated Developers

Web & commerce

  • Web Development
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  • Shopify
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Industries

  • Healthcare
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  • All industries

Company

  • About Us
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Offices

  • Ahmedabad, India

    C-405 Ganesh Glory 11, SG Highway, Jagatpur Road, Ahmedabad, GJ India 382470
    +91 92270 92288
  • Usingen, Germany

    Bahnhofstrasse 17, 61250 Usingen, Hesse, Germany
    +49 176 30106749
  • Gouesnach, France

    16 Le Cosquer, Gouesnach, France
    +33 6 67 33 05 54
  • Bahrain

    Office 214, Building 3224, Road 4282, Block 742, Bahrain.
    +91 97263 40081

Awards and recognition

  • Google4.9 ★ out of 5Based on 80+ reviews (opens in a new tab)Google · 4.9 / 5Average rating from client reviews on our Google Business Profile.
  • Clutch4.8 ★ out of 5Top B2B Company 2025 (opens in a new tab)Clutch · 4.8 / 5Verified client reviews on Clutch, the B2B ratings platform for IT service firms.
  • Trustpilot4.7 ★ out of 5Excellent Service Rating (opens in a new tab)Trustpilot · 4.7 / 5Rating from customer reviews on Trustpilot.
  • Glassdoor4.6 ★ out of 5Best Place to Work 2025 (opens in a new tab)Glassdoor · 4.6 / 5Rating from our employees' reviews on Glassdoor.
  • AmbitionBox4.5 ★ out of 5Top Tech Employer (opens in a new tab)AmbitionBox · 4.5 / 5Rating from our employees' reviews on AmbitionBox, India's company-review platform.
  • Great Place To Work®Certified
    Great Place To Work®Certified by Great Place To Work® from anonymous employee surveys on trust and workplace culture.
  • ISO/IEC 27001Certified (opens in a new tab)ISO/IEC 27001The international standard for information security management: how we protect client data, code and systems.
    • FindBestWebDev: Top 10 Custom Software Development
      FindBestWebDev · Top 10 Custom Software DevelopmentRanked among the top 10 custom software development companies by FindBestWebDev.
    • Techreviewer: Top iOS App Developers 2020
      Techreviewer · Top iOS App Developers 2020Listed among the top iOS app developers of 2020 by Techreviewer.
    • BusinessFirms: Verified
      BusinessFirms · VerifiedVerified company profile on BusinessFirms.
    • The Manifest: Most Reviewed IT Services Companies, Dallas
      The Manifest · Most Reviewed IT Services Companies, DallasNamed one of the most-reviewed IT services companies in Dallas by The Manifest.
    • DesignRush: Top Mobile App Development Companies
      DesignRush · Top Mobile App Development CompaniesFeatured among the top mobile app development companies by DesignRush.
    • Clutch: Top IT Services, India 2023
      Clutch · Top IT Services, India 2023Recognised by Clutch as a top IT services company in India, 2023.
    • Upwork: Top Rated Plus
      Upwork · Top Rated PlusTop Rated Plus status on Upwork, awarded for consistent, high-quality client work.
    • Fiverr
      FiverrVerified seller profile on Fiverr.

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