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  1. Home
  2. SEO and Digital Marketing

SEO and Digital Marketing Services for Google and AI Search

Be found on Google, cited in AI answers and chosen by buyers, with one integrated growth plan.

Book a Meeting →Explore what we deliver ↓
  • 4.9GoogleBased on 80+ reviews, rated 4.9 out of 5 (opens in a new tab)
  • 4.8ClutchTop B2B Company 2025, rated 4.8 out of 5 (opens in a new tab)
  • 4.7TrustpilotExcellent Service Rating, rated 4.7 out of 5 (opens in a new tab)

Trusted by

  • Aralia
  • Rosa Pistrina
  • Lashbo
  • Micromunchi
  • Ndessi Finance
  • Payroll Ninja
  • POD
  • Petdx
  • Yokey
  • Spin Up
  • Starwear
  • Udlins
  • Vegpal
  • Wander Wings
  • Wish It
  • Wisl

§ Who it's for

Signs your search visibility needs work

Buyers now find vendors through Google, AI Overviews, ChatGPT, Perplexity and Gemini. We run SEO, answer engine optimization (AEO) and generative engine optimization (GEO) as one program, alongside content, social, paid and email campaigns. Every month you see rankings, traffic, AI citations, leads and cost per lead, so you know what is working.

  • Traffic has flattened

    You keep publishing, but organic sessions have stopped growing and older pages are slipping down the results.

  • Rankings without leads

    Some pages rank, yet they attract the wrong visitors or do not convert, because the keywords do not match buying intent.

  • Competitors show up in AI answers

    When buyers ask ChatGPT, Perplexity or Google's AI Overviews about your category, other brands are named and cited, and yours is not.

  • A redesign or migration is coming

    A new site, platform or domain is planned and you need to protect the rankings and links you have already earned.

  • Paid spend keeps rising

    Most leads come from ads, cost per lead is climbing and you want organic channels to carry more of the load.

What you get

  • Visibility in both traditional search results and AI-generated answers
  • Content plans built around buyer-intent keywords, not vanity volume
  • SEO, content, social and paid working as one coordinated strategy
  • Monthly reporting on rankings, traffic, AI citations and conversions
  • Lower cost per lead as organic channels grow
  • A senior account manager as your single point of contact

§ What we deliver

What we deliver

Choose an area to see the services in it.

Search Engine Optimization (SEO)

Rank on Google and Bing for the high-intent searches your buyers make.

  • Technical SEO audit and Core Web Vitals
  • Keyword research and on-page optimization
  • Link building and digital PR
  • Local SEO and Google Business Profile
  • Monthly ranking and traffic reporting
  • Google Business Profile

Answer Engine Optimization (AEO)

Structure content so Google AI Overviews and featured snippets cite you.

  • Answer-first content structuring
  • Schema markup and FAQ implementation
  • E-E-A-T authority building
  • Entity optimization and knowledge graph
  • AI Overview citation tracking
  • Schema markup

Generative Engine Optimization (GEO)

Become a brand that ChatGPT, Perplexity, Gemini and Copilot recommend.

  • Brand authority content production
  • Presence on Reddit, Quora, Medium and LinkedIn
  • Digital PR and third-party media citations
  • AI brand mention monitoring
  • First-party data and brand signals

Content and Social Media

Content that ranks, educates and brings in leads across channels.

  • SEO and AEO-structured blogs and long-form guides
  • Video scripts, infographics and short-form video
  • Social media strategy, branded content and Reels
  • Community management and paid social
  • Influencer campaigns and digital PR

Performance and Lifecycle Marketing

Paid and owned channels tuned for conversions, not vanity metrics.

  • Google Ads, Meta Ads and LinkedIn campaign management
  • A/B testing and ROAS reporting
  • Email marketing automation and personalized campaigns
  • WhatsApp broadcasts and AI chatbots
  • Conversion tracking and cost-per-lead reporting
  • Google Ads
  • Meta Ads

Analytics and Web

The data and site foundations every channel depends on.

  • Monthly dashboards for rankings, AI citations, traffic and leads
  • Conversion-focused, mobile-first website development
  • SEO architecture and AEO-ready structured data

Related services

  • Web Development
  • E-commerce Development
  • Data Analytics
  • UI/UX Design
  • Generative AI

§ Approach

How we work

  1. 01

    SEO and AI visibility audit

    We check technical health, Core Web Vitals, keyword gaps and backlinks, and baseline how your brand appears in ChatGPT, Gemini and Perplexity.

    You receive Audit report with an AEO and GEO baseline

  2. 02

    Keyword strategy and roadmap

    We map buyer-intent keywords to each journey stage, build topic clusters and list the questions buyers ask AI engines.

    You receive Keyword map and a 90-day content roadmap

  3. 03

    On-page SEO and AEO structure

    We fix meta, schema, speed and mobile issues and format content answer-first with clear headers, FAQ schema and E-E-A-T signals.

    You receive Technical fixes and answer-ready pages

  4. 04

    Content creation

    We write and publish buyer-focused articles, guides and landing pages from agreed briefs, structured so search engines and AI assistants can quote them.

    You receive Published content on an agreed monthly cadence

  5. 05

    Authority and GEO brand building

    We earn backlinks, run digital PR and build presence on the communities LLMs cite most, such as Reddit, Quora, LinkedIn and Medium.

    You receive Link, PR and brand mention campaigns

  6. 06

    Reporting and optimization

    Each month we report SEO KPIs plus AI visibility, run A/B tests, refresh content and adjust the plan in a strategy review.

    You receive Monthly report and strategy call

§ Tech stack

Technologies we use

  • Ahrefs
  • Semrush
  • Moz
  • Screaming Frog
  • Google Search Console
  • Google Analytics 4
  • Google Business Profile
  • PageSpeed Insights
  • Frase
  • Semrush AI Visibility Toolkit
  • Scrunch
  • Peec AI
  • Schema markup
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • WhatsApp Business API

§ Engagement

How we work together

  • One-off audit

    A technical and AI visibility audit with a prioritized action plan your own team or developers can carry out.

  • Monthly growth retainer

    Ongoing SEO, AEO, GEO and content work with a senior account manager and monthly reporting.

  • Migration support

    SEO planning, redirect mapping and launch checks for a site redesign or platform move, whoever builds the new site.

§ FAQs

Questions, answered

  • SEO (search engine optimization) helps your pages rank in Google and Bing results. AEO (answer engine optimization) structures content so Google AI Overviews and featured snippets select and cite it. GEO (generative engine optimization) builds the authority and brand signals that lead ChatGPT, Perplexity, Gemini and Copilot to mention your brand. We run all three together so you are visible wherever buyers search.

  • SEO compounds over time. Meaningful organic growth usually appears within three to six months, depending on your site's starting point, competition and how quickly fixes and content go live. Improvements in AI citations can show earlier. We report progress monthly from the first month.

  • SEO and GEO programs run for a minimum of six months, because results build over time. Social media and email marketing run month to month.

  • Yes. Monthly services can be paused or ended with 30 days' written notice.

  • Yes. We set up and run the AEO and GEO monitoring tools that track how often your brand is cited in Google AI Overviews, ChatGPT and Perplexity. Monitoring is included in our Scale and Full Domination bundles.

  • Google keyword rankings and organic traffic, AI Overview citation rate, brand mentions in ChatGPT and Perplexity, zero-click impression share, conversion rate and cost per lead. We focus on numbers tied to revenue rather than vanity metrics.

  • No. Ad spend, the WhatsApp Business API and email platform fees are billed at cost. Website development is quoted as a separate one-time project, and influencer and PR campaigns are quoted based on scope.

  • Yes. Most SEO clients come to us with an existing site on WordPress, Shopify, Magento, Webflow or a custom stack. We audit it as it is, and either hand fixes to your developers or make them ourselves if you give us access.

  • Yes. We record every existing URL and its search value, map 301 redirects, compare meta data and structured data between old and new pages before launch, and monitor rankings and crawl errors afterwards. This applies whether we build the new site or another team does.

  • No, and we would be wary of anyone who does. Rankings depend on search engine algorithms, competition and many factors outside any agency's control. What we commit to is clear work each month, transparent reporting and steady improvement in the metrics that matter to your business, such as qualified traffic and leads.

§ In detail

More about our SEO and Digital Marketing

DeliverablesWhat you receive
  • From the audit

    • Technical SEO report covering crawlability, indexing, Core Web Vitals, mobile and structured data
    • Prioritized fix list ranked by impact and effort, written so developers can act on it
    • Keyword and topic map linked to each stage of the buying journey
    • AI visibility baseline: where your brand is and is not mentioned in AI answers
    • Competitor gap analysis for content and backlinks
  • Every month

    • Content calendar, briefs and published, answer-first articles
    • Schema, internal linking and on-page updates applied on the site
    • Log of links and mentions earned through outreach and digital PR
    • Report on rankings, traffic, AI citations, leads and cost per lead, with next month's priorities
RedesignsSEO-safe redesigns and migrations

Because we also build websites, we plan redesigns with search in mind from day one. A careless migration can undo years of SEO work; this checklist prevents that.

  • Full URL inventory

    Every live URL, its traffic, backlinks and ranking keywords are recorded before anything changes.

  • Redirect map

    Each old URL is mapped to its best new match with a permanent 301 redirect, so link equity and bookmarks carry over.

  • Parity checks before launch

    Titles, descriptions, headings, canonicals, hreflang and structured data on the new site are compared against the old one, and gaps are fixed before go-live.

  • Post-launch monitoring

    Crawl errors, index coverage and rankings are watched closely for the weeks after launch so any drop is caught and corrected quickly.

§ Contact

Get a free SEO and AI visibility strategy call

In 30 minutes we review your SEO health and AI search visibility, and outline a growth roadmap. No obligation.

Email
business@equitysoft.in

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Data engineering, AI and product teams for companies in 25+ countries, since 2018.

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  • business@equitysoft.in
  • +91 92270 92288

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  • hr@equitysoft.in
  • +91 93132 29273

Data & AI

Platforms

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Solutions

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AI development

Build

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Apps

  • Mobile App Development
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Design & growth

  • UI/UX Design
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  • SEO & Digital Marketing
  • On-Demand Solutions
  • Hire Dedicated Developers

Web & commerce

  • Web Development
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  • WordPress
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  • Responsive Web Design
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  • Shopify
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  • All industries

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  • About Us
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Offices

  • Ahmedabad, India

    C-405 Ganesh Glory 11, SG Highway, Jagatpur Road, Ahmedabad, GJ India 382470
    +91 92270 92288
  • Usingen, Germany

    Bahnhofstrasse 17, 61250 Usingen, Hesse, Germany
    +49 176 30106749
  • Gouesnach, France

    16 Le Cosquer, Gouesnach, France
    +33 6 67 33 05 54
  • Bahrain

    Office 214, Building 3224, Road 4282, Block 742, Bahrain.
    +91 97263 40081

Awards and recognition

  • Google4.9 ★ out of 5Based on 80+ reviews (opens in a new tab)Google · 4.9 / 5Average rating from client reviews on our Google Business Profile.
  • Clutch4.8 ★ out of 5Top B2B Company 2025 (opens in a new tab)Clutch · 4.8 / 5Verified client reviews on Clutch, the B2B ratings platform for IT service firms.
  • Trustpilot4.7 ★ out of 5Excellent Service Rating (opens in a new tab)Trustpilot · 4.7 / 5Rating from customer reviews on Trustpilot.
  • Glassdoor4.6 ★ out of 5Best Place to Work 2025 (opens in a new tab)Glassdoor · 4.6 / 5Rating from our employees' reviews on Glassdoor.
  • AmbitionBox4.5 ★ out of 5Top Tech Employer (opens in a new tab)AmbitionBox · 4.5 / 5Rating from our employees' reviews on AmbitionBox, India's company-review platform.
  • Great Place To Work®Certified
    Great Place To Work®Certified by Great Place To Work® from anonymous employee surveys on trust and workplace culture.
  • ISO/IEC 27001Certified (opens in a new tab)ISO/IEC 27001The international standard for information security management: how we protect client data, code and systems.
    • FindBestWebDev: Top 10 Custom Software Development
      FindBestWebDev · Top 10 Custom Software DevelopmentRanked among the top 10 custom software development companies by FindBestWebDev.
    • Techreviewer: Top iOS App Developers 2020
      Techreviewer · Top iOS App Developers 2020Listed among the top iOS app developers of 2020 by Techreviewer.
    • BusinessFirms: Verified
      BusinessFirms · VerifiedVerified company profile on BusinessFirms.
    • The Manifest: Most Reviewed IT Services Companies, Dallas
      The Manifest · Most Reviewed IT Services Companies, DallasNamed one of the most-reviewed IT services companies in Dallas by The Manifest.
    • DesignRush: Top Mobile App Development Companies
      DesignRush · Top Mobile App Development CompaniesFeatured among the top mobile app development companies by DesignRush.
    • Clutch: Top IT Services, India 2023
      Clutch · Top IT Services, India 2023Recognised by Clutch as a top IT services company in India, 2023.
    • Upwork: Top Rated Plus
      Upwork · Top Rated PlusTop Rated Plus status on Upwork, awarded for consistent, high-quality client work.
    • Fiverr
      FiverrVerified seller profile on Fiverr.

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