Featured case study
FitPlus: Custom Fitness App Development Case Study
In the fast-paced world we live in, maintaining a healthy lifestyle can often be challenging.
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Native and cross-platform apps, with AI features where they make the product more useful.
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§ Who it's for
We design, build and maintain mobile apps for iOS and Android, either natively or with Flutter and React Native when one codebase for both platforms makes more sense. Where it helps users, we add AI features such as chatbots, personalization and image or voice recognition. Apps connect to your existing systems and are tested before release, and you own the code.
You need a first version in users' hands quickly, without building features nobody has asked for yet. We scope a focused MVP, usually cross-platform, and plan the backend so it can grow with the product rather than being rewritten after launch.
You already have a website, booking system or store, and customers want it on their phone. We build the app around your current systems and APIs so data, accounts and orders stay in one place.
Crashes, slow releases, outdated SDKs or a team that has moved on. We audit the code, fix what blocks releases, and then take on the roadmap or work alongside your developers.
Timesheets, inspections, dispatch or approvals still run on paper or spreadsheets. We build internal apps with offline support, role-based access and a web admin panel for managers.
§ What we deliver
Choose an area to see the services in it.
Native apps for iPhone, iPad, Apple Watch and macOS.
Native Android apps that run well across devices.
One codebase for Android and iOS when speed and budget matter.
Intelligence and connectivity built into the app.
From first prototype to a stable, well-tested release.
Building blocks we tailor to each app's audience.
§ Proof
Featured case study
In the fast-paced world we live in, maintaining a healthy lifestyle can often be challenging.
Read the case study
PortfolioTransformational Runner – Smart Running & Marathon Training App
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PortfolioPatient Wellness App – Eye Health Assessment & Tracking Platform§ Approach
We run stakeholder workshops, review your market and competitors, and prioritize features to define the scope.
You receive Prioritized feature list and scope
We choose native or cross-platform, design the technical architecture and set milestones and team structure.
You receive Architecture and project plan
We wireframe key flows, build an interactive prototype for early feedback, then produce high-fidelity UI and a style guide.
You receive Prototype and approved designs
We build the frontend, backend and API integrations in agile iterations with regular demo builds.
You receive Working app builds each iteration
We run functional, integration, performance, security and user acceptance testing, then handle store release and launch monitoring.
You receive Store-ready release
We monitor performance, fix issues and ship updates and new features as your users and OS versions change.
You receive Ongoing support plan
§ Tech stack
§ Engagement
Cost and timeline depend mainly on the number of platforms, the number of user roles, the backend and integrations needed, design depth, and compliance requirements such as health or payment data. We price after a short discovery so the estimate reflects your app, not an average.
Best for an MVP or a clearly defined release. We agree scope, milestones and price after discovery, and changes go through a simple change request.
A product team of developers, a designer, QA and a project manager working on your roadmap month to month. Suits products that are still evolving.
Ongoing OS and SDK updates, bug fixes, monitoring and small improvements for apps already in the stores, including apps another team built.
§ FAQs
Start with your users, budget and goals. If most users are on one platform, building natively for it first is often best. Native iOS and Android apps give the best performance and platform integration but cost more, because each platform has its own codebase. Cross-platform frameworks like Flutter reach both platforms from one codebase, so they are usually faster and more budget-friendly. Security needs and how the app must integrate with your existing systems also matter; we help you weigh these in discovery.
We build custom apps for both Android and iOS, end to end, from design to deployment and long-term support. As an AI and data company, we can add AI features such as chatbots, personalization and recognition where they help users. Since 2018 we have delivered 680+ projects for 310+ clients, we are ISO 27001 certified, and you own the code, data and IP.
It depends on the platform, the app's complexity, design requirements, features and testing needs. Share your requirements and we will give you a detailed timeline.
Yes. We can build a mobile app that integrates with your existing website and backend, whether you need e-commerce, account features or something custom, and keep it consistent with your brand.
You get a dedicated project manager, regular updates on milestones, and access to our project management tools so you can follow progress in real time.
Yes. We review the existing code and architecture, tell you plainly what can be kept and what needs fixing, and then continue development with the same project management and reporting as any new build.
There is no honest single figure, because cost follows scope. The main drivers are how many platforms you launch on, how many user types the app serves (for example customer, provider and admin), the backend and integrations it needs, the depth of custom design, and any compliance work for payments or health data. After a short discovery we give a fixed quote for a defined scope, or a monthly team cost if your roadmap is still changing.
You do. The code lives in your repositories, and we publish to the App Store and Google Play under your own developer accounts, so the listing, reviews and revenue stay with your business if you ever change suppliers.
We store tokens and sensitive values in the platform's secure storage, encrypt traffic, keep secrets out of the app bundle, apply role-based access on the server and test against common mobile risks such as those in the OWASP Mobile Top 10. Where personal data is involved we design consent and data deletion into the app from the start, in line with privacy laws such as GDPR and CCPA where they apply.
Each year both platforms change APIs, permissions and store requirements. Under a support plan we test your app against the beta releases, update SDKs and target versions, and ship a compatible build before the new OS reaches most users.
§ In detail
A prioritized feature list, a recommendation of native or cross-platform with the reasons, and the third-party services the app will rely on.
Interactive Figma prototypes of the key journeys, then final screens and a component library that developers build from.
The app, backend and admin panel in your repositories, with setup notes, API documentation and environment configuration.
Regular builds through TestFlight and Google Play testing tracks, with test cases and a record of the devices and OS versions checked.
Store listings, screenshots, privacy details and review submission, handled on your own Apple and Google developer accounts.
Event tracking and crash monitoring set up before launch, so decisions after release are based on how people actually use the app.
§ Contact
Tell us about your app idea or existing product. We will recommend the right platform and approach in a short call.